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The Generational Cliff: What Happens When Your Average Member Turns 60?
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The Generational Cliff: What Happens When Your Average Member Turns 60?

Why aging membership could become the most disruptive force in credit union strategy. Credit unions were built on intergenerational trust, but today the average member age keeps climbing—often nearing 60. That demographic tilt isn’t just a quirk; it’s a structural risk. An older member base means slower loan growth, higher deposit concentrations, and a looming...